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Columnist Jonathan Blum and I have worked together in other lives. He asked for my insights for his Digital Skeptic column for Here’s the link to his smart column, which also happens to highlight what Brookside Research does best:


Doing More With More

Amid these trying economic times, we are often counseled to do more with less.

Which means deploying fewer resources to achieve a greater end result than we did before, when we had more tools at our disposal.

Indeed, sometimes the immediate financial situation requires the clever use of limited funds.

But never forget for a minute that just a few extra resources — more research, more opinions, more diligence — might give you the slightest edge you need to excel.

Bluntly speaking, making the right decision is far more important than making the most immediately frugal one.






Is iPhone 5 a Better Investment Than Apple’s Stock?

The screen is bigger, the resolution is better, the download speed is faster than ever.

Apple’s new iPhone 5, is an improvement in nearly every way over its predecessors, according to most reviews so far. But will it change your life if you’re already an iPhone owner? Probably not.

Meanwhile, Apple’s stock price shows every indication of being a game-changer. After the announcement of the iPhone 5, the company’s stock jumped above $700 per share for the first time. Now you can buy an iPhone, or even an iPad, for less than the price of a single share of Apple. So which is a better deal?

Marketwatch surveyed some investment professionals and found takers on both sides.

Clearly this is a matter that requires more independent research, as well as a bit of soul-searching. Has Apple’s stock price peaked? Has the utility of the iPhone peaked? Whatever your personal answer may be, it should have little to do with today’s headlines.

From an investor’s perspective, however, a broader approach is advised, as this recommendation to buy Google instead of Apple suggests.




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